We believe Coffee Cherry is the greatest ‘unknown’ superfood! Coffee Cherry is loaded with a long list of health benefits, that are backed by science. This magic little berry has 85% less caffeine than regular coffee and is loaded with polyphenols. After consumption these polyphenols convert to BDNF, benefiting your neuroplasticity.
Coffee cherry also has more antioxidants per gram than a pomegranate, more potassium per gram than a banana, more Iron per gram than spinach, more protein per gram than kale and more fiber per gram than whole grain wheat. It’s no wonder FOCUS makes you feel good.


Various ancient medicinal practices credit Nutmeg for its sleep-inducing and de-stressing effects. By reducing the frequency of your brainwaves, nutmeg naturally calms the mind and reduces stress & anxiety.It may also contribute inreducing insomnia, strengthening cognitive function, increasing immune system function and benefit blood circulation. SLEEP is the ultimate bed time ritual. There is a reason this mystical fruit was once more valuable than gold.


E120, E122, E123, E124, E127, E128, E129... These are just some of the codes for RED food colorant. Here at HIRO Drinks we were determined to not use anything that didn't come directly from natural sources. There are ZERO Colours or preservatives in any of our drinks.

So where does our delicious HIROFOCUS get its Red colour from?

Enter the spectacular Red/Pink Dragon fruit, also known as pitahaya or strawberry pear, it is a low-calorie tropical fruit that has gained popularity due to its vibrant red/pink skin and sweet, seed-speckled pulp. (There are also beautiful and delicious White and Golden Dragon fruits too.)

This exotic fruit is not only visually appealing but also packed with essential nutrients, prebiotic fibers, and other healthy substances. Below we share the various health benefits of dragon fruit, highlighting its role in preventing oxidative damage, supporting gut health, and improving overall well-being.

Dragon fruit is an antioxidant powerhouse, rich in flavonoids, phenolic acid, and betacyanin, which protect cells from damage by free radicals. Free radicals are unstable molecules that can cause cell damage and lead to various diseases and premature aging. The antioxidants in dragon fruit work by neutralizing these free radicals, thereby preventing cell damage and inflammation. Studies have linked diets high in antioxidants to a reduced risk of chronic diseases.

Additionally dragon fruit contains prebiotic fibers, which are non-digestible carbohydrates that feed the healthy bacteria in the gut. These fibers help maintain a healthy balance of gut flora, supporting the growth of beneficial bacteria such as lactobacilli and bifidobacteria.

Dragon fruit is a rich source of vitamin C, which is essential for maintaining a healthy immune system. Vitamin C helps boost the immune system by supporting the production of white blood cells, which are crucial for fighting infections. Vitamin C is also essential for the production of collagen, a protein that keeps skin firm and healthy.

Some studies suggest that substances in dragon fruit might help regenerate damaged cells in the pancreas, which produces insulin. This could potentially help lower blood sugar levels. However, more research is needed to confirm these effects in humans.

Additionally, the fiber content in dragon fruit can help regulate blood sugar levels by slowing down the absorption of carbohydrates into the bloodstream, making it a beneficial food for those with prediabetes or type 2 diabetes.

Skin and Hair Health

Dragon fruit is a nutrient-rich fruit that offers a wide range of health benefits. From its antioxidant properties to its role in supporting gut health and immune function, dragon fruit is an excellent addition to a balanced diet. Its unique combination of antioxidants, vitamins, and minerals, plus its incredible colour make it a superfood that we absolutely love.